GEO basics · Updated 2026-06-19

What is GEO? The complete 2026 guide to getting recommended by AI

What GEO is, how it differs from SEO, and the actionable steps to get cited and recommended by ChatGPT, Perplexity and Gemini.

Read the guide Open the glossary

In one sentence: GEO (Generative Engine Optimization) is getting your brand mentioned, cited and recommended inside AI answers from ChatGPT, Perplexity, Gemini — the "new SEO".

GEO vs SEO

SEO: optimize your ranking to earn clicks.
GEO: optimize whether you're cited and recommended in the answer AI generates.

If AI doesn't know you, you lose orders in every conversation.

5 steps to get cited

Build a brand fact base
Find high-value AI questions
Write content to be cited
Distribute where AI crawls
Monitor and iterate

Keep exploring

FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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